The secret: Exclusivity: Madoff sold it. However, NYC's successful celebrity hangout, 21 Club did it first. If you were allowed "in" - allowed to give Madoff your money, you didn't have to be Jewish and still believed that you were one of a few of "the chosen few." Gentile or Jewish, if you were acceptable through the peephole and got into the original, Jack and Charlie's Speakeasy in the 1920's - then after prohibition, got a lunch reservation at their legal venture, 21 Club, you were "in" - one of "the chosen few." The key to success: Make it exclusive, they won't ask questions and, they will buy.
Exclusive and expensive: The 21 Club restaurant could be empty...nobody who was a nobody got in and even if you were a "somebody", you called again - waited humbly if you were refused a reservation. When told that there they were booked to capacity, you salivated to be part of the those allowed "in." Nobody cared what a 21 Club lunch burger cost even before business expense accounts covered the bill. Nobody checked into how Madoff was making "somebody's" at least 9 to 10 % in up and down stock markets. It seems that to be a "somebody", nobody investigates when trying to get "in."
In this failing economy when even French sex toys aren't selling and 46 states are desperately selling confiscated jewelry and slot machines on www.govdeals.com , the new breed of hungry to be "in" the black, "can't find a job so, I'll start my own business" entrepreneurs could take a look at these successful status-aware snobs who attracted successful greedy snobs: Make it exclusive, they won't ask questions and they will buy.
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